What is Digital Marketing? or Online/Internet Marketing?
Digital marketing or online/internet marketing is infamous as a complicated yet significant way of doing business. When it comes to digital marketing and digital marketers, both of them are wrapped with complicated and technical words. Like SEO (Search engine optimization), PPC (Pay per click), CTA (call to action), CTR (click-through rate), and dozens of other technical language words. And not only that it comes people often associate it with complex software and coding. However, to do and know Digital marketing, one need not get involved in those technical kinds of stuff. Let’s know what exactly is digital marketing.
It is that segment of Marketing that utilizes online channels. Such as social and electronic media for advertising and selling the products. It is also known as Internet or online marketing as it uses the Internet and digital communication mode to reach potential customers and consumers.
Or, to put it more simply, marketing done digitally is digital marketing. All the basic concepts and theories that we apply in marketing our business will be applied digitally, digital marketing. If you are using any social platform like email, Facebook, or Instagram to communicate your business’s value to others, you are doing digital marketing. Simple, isn’t it?
It is the form of marketing that has shown huge potential in the past few years. According to Google’s marketing insight, before buying anything, 48% of people start with searching their inquiries on a search engine. Whilst 33% look to brand websites and about 26% search within their mobile application.
read: Why is digital marketing important for all businesses?
What do digital marketing agencies do?
They do pretty much the same thing what traditional or offline Ad agencies. The only difference between the two is the mode of digital marketing is done using digital tools.
Let’s decode how and exactly what these digital marketing agencies do
Identifying the Market: The first step to creating successful digital marketing is to identify your market and customer’s choice and type.
Digital marketing agencies dig themselves in identifying the targeted and potential customer’s demographic and geographic data and their interests and hobbies.
This creates a clear and transparent perception for digital marketing agencies about their potential market and customers.
Communicate and deliver the message, which means to know about your targeted audience their goals, hobbies, interests, the things where they like to invest the things for which they are currently looking.
And to communicate, choosing the right media is very important. There is the option of various media like through email communication, Facebook or Instagram, or Twitter.
Compared to a traditional offline marketing strategy, they don’t have to wait here; they can check for immediate response in a few hours.
Strategies that digital marketing agencies follow
When it comes to strategies, there are a lot like email marketing, online video marketing, social media marketing. And whatever strategy one chooses to follow, they ask to create more and more. Like if one is using email marketing, they will be required to keep on reaching the people through emails. If one is using online video posting, they will be required to keep on posting more and more videos to reach their audience continually.
Well, so which one is best to follow?
In reality, all are equally important, and it particularly depends upon what kind of message digital marketing agencies need to convey.
So strategically, it’s very important to analyze and know what message you need to communicate and which digital platform will best align with your business.
Most frequently used strategies by digital marketing agencies.
Online Advertising: All the social platforms do have the option to advertise and endorse products. They have two options first, advertise their products with the organic audience. But as a whole team is deployed to endorse a product or an institution, digital marketing agencies rely on sponsored (paid) online advertising.
Social media marketing: Digital marketing agencies specifically analyze their potential customers and on which social media platforms most of them are present. Based on that, a campaign is launched using a combination of Instagram, Facebook, or Youtube and Linkedin.
read: How digital marketing or social media marketing helps better than traditional marketing?
Wrapping up
Marketing done digitally is Digital marketing. In the past few years, it has shown potential to be the biggest marketing strategy that can generate many customers. Yes, not only do they find and target potential customers but also generate new customers based on how attractive and the well-polished campaign is launched.
Digital marketing agencies based on what product, institution, or anything they need to advertise. Based on that, they launch strategic campaigns on various social media platforms.
