How digital marketing or social media marketing helps better than traditional marketing?
Digital or internet or online marketing refers to marketing done digitally with the help of digital tools such as email, Youtube, Facebook, Instagram, Linkedin, etc. In contrast, traditional marketing uses traditional methods like advertising through TV ads, Radio ads, faxes, and billboards.
The graph shows digital advertising revenue in India from the financial year 2008 to 2022. There has been unprecedented growth over the past few years. The majority of credits go to the Internet revolution because of Reliance Jio.
Conclusion: numerous factors contribute to the growth of digital marketing and are responsible for why digital marketing is better than traditional marketing.
Here we have compiled various factors into three main and highlighted points showing how digital marketing helps better than traditional marketing.
1- Cherry picking
In digital marketing, people are cherry-picked, and either digital marketing reaches the most desirable audience, or the audience themselves reach towards their desired product or information via digital marketing.
TV ads, radio ads, Newspaper ads or advertising through billboard they are some of the typical ways of practicing traditional marketing.
Now that arises here is, you are just pushing people to see your ads it doesn’t matter whether they are interested or not, whether they are giving even a bit of attention to that ad or just ignoring it.
And that’s exactly where Digital marketing will give you an upper edge.
Here you can precisely target exactly who you want to see your offer, your website, your products. Let us take the example of Google Adwords. And you can target keywords that they are searching and based on that, you can target and display your content right in front of them. There are many digital platforms like Facebook, Instagram, or Linkedin from where you can precisely target and present your content right in front of the most desirable people. You can choose and select the country, demographic you want.
2- More Interaction
With digital marketing, there is no limitation for interaction with customers. And top of that, you will find only those audiences who are somehow interested in your website, content, or whatever you present online. It is always a two-way street where people can communicate and interact from both sides.
Like in the case of traditional marketing, you never know to whom you are showing your ads. You don’t have any idea about their demographics, the things they are looking for. It’s always a one-way communication.
3- Cost-effective
Digital marketing endorses brands at a minimal cost.
Let’s understand this with an example of email marketing which is strategically very important and very cost-effective. It costs very little to manage and run an email campaign using some email management tools, and it reaches a mass quite easily, and people have the option of interaction. If they have any queries related to the endorsed product and are interested, they can contact back through emails.
One another big example of cost-effective digital marketing is, marketing through social media platforms.
Through organic posts or paid advertisements, you can easily get the attention you need
Now coming to the traditional market, let’s say we have to put an ad through traditional marketing. We will never come to know that what engagement our ad has created. And there are certainly more factors showing why traditional marketing lags.
Let’s say there is a company named X whose products mainly target teenagers. Nowadays, any teen barely watches a TV show, and the ad isn’t going to hit the right spot.
Whereas with the help of digital marketing, the same company can particularly target on which digital platform their targeted audience are actively present and can reach them.
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